Should I hire an agency or a freelancer, or run music ads myself?

Run the first ads yourself, then pay a freelancer for one specific skill if you get stuck. An agency only makes sense once your ad budget is big enough that its fee is a small slice.

DIY comes first because the test is cheap. Meta’s pricing page suggests starting with at least $5 and running for more than six days. That’s enough to learn which song and which video people actually click.

A freelancer is the middle ground. Pay one to set up the campaign and the targeting, then watch how they do it. Add them as a partner on your own ad account instead of letting them run it from theirs. The account, the pixel and the data should stay yours when the job ends.

Nobody publishes standard rates for music ad help, and pricing models differ a lot. Before you sign, ask how much of your money reaches the ad platform and how much is the fee.

Walk away from anyone who promises a stream count or a playlist add. Spotify says services that guarantee streams or placement for money break its terms, and the fallout can include withheld royalties and the song pulled from playlists. See Spotify bots and fake streams.

Whoever runs the ads, judge them in Spotify for Artists, not in the ad report. The Meta-to-Spotify cost FAQ shows where to look.